Consumer Articles
Damon Brands Gain Market Share
February 18, 2009
ELKHART, IN — Damon Motor Coach, a Thor Industries subsidiary, has gained market share even during tough economic times. Damon’s Class A motorhomes made up 7% of the market in December 2008. “Each one of our innovative brands, from gas to diesel, ended the year up,” said Bill Fenech, president. “This is proof that Damon offers a lot of quality and value for the price &emdash; products that are more popular with dealers and the customer,” he added. This trend could make Damon Motor Coach one of the top Class A manufacturers in the industry in 2009.
For December 2008, Damon’s gas models included the Daybreak brand, up 7.7% and the Challenger brand, up 15.4%. Diesel models including the Astoria brand was up 8.4% while its Tuscany brand ended the year up 13.6%. All other Damon brands were up as well.
“Our goal with each product is to make sure we offer the right floorplan, the right eye-appeal, and the best fit at each price point,” said Dave Miller, vice president of sales. Damon introduced many industry firsts over the last few years including a Bunkhouse Class A, front kitchen diesel, 6-slide diesel, Outlaw rear-loading Class A Toyhauler, and the all-new Avanti Class A diesel. The Avanti is up to 70% more fuel efficientthan otherClass A diesels thanks to a new Workhorse™ chassis and european-inspired aerodynamic design.
Damon Motor Coach designs and manufactures a full line of affordably-priced, yet quality built Class A motorhomes. Brands include the Astoria, Tuscany and Essence diesel pushers; the Avanti front diesel puller; and the gas-powered DayBreak, Challenger and Outlaw models. Damon is a subsidiary of Thor Industries, Inc., Jackson Center, OH (NYSE: THO), the world’s largest manufacturer of recreational vehicles.